​​Amber is a University of Kentucky graduate with a Bachelors in Merchandising, Apparel and Textiles and Business Administration. Her passion for fashion consumes her love for all fashion trends day in and day out. Married to Susan's oldest son she is the second piece of this dynamic mother and daughter duo. The biggest thing that stood out to her while on the search for her wedding dress was the impersonal experience she had shopping. Big box stores, and some smaller boutiques were missing the one on one relationship she thought she'd receive. Instead, she felt like "just another number". Always envisioning owning her own boutique, she could not be more pleased than to be in the wedding industry and making brides feel  beautiful while helping them find that perfect Wedding Dress that fits their style, personality, budget, and most importantly giving them the experience they have always dreamed.  

I Do is a small town bridal boutique located downtown Shelbyville, Ky on 926 Main Street.
At I Do we want to bring back the tradition of the bride and make the beginning of every girls big day as special as they have always envisioned. The focus is the bride at I Do, and we will exceed every expectation with our exceptional customer service.

Co-Owner: Amber Smith

​                            Co-Owner: Susan Herrick 


Tired of the corporate world and wanting to get back into owning my own business, I pondered for more than two years the idea of bringing a bridal boutique to my hometown of Shelbyville, Ky. I found my passion working in the industry doing cosmetics for 20+ years with the highlight of my career working for Chanel. There was nothing more satisfying than accomplishing that perfect look for a beautiful bride on her wedding day. I was blown away with all the venues the Shelby Co area offered, as well catering, florist, and hair and nail salons, but what stood out the most was a bride didn't have a resource for one of the most important pieces of that big day. Her wedding dress! That is when I, alongside with my daughter in law opened our doors December 3, 2016 to fill that huge void of wedding planning.